Primrose Hill Works

Located in the heart of Primrose Hill Village is 42 Gloucester Avenue, a high-end mixed-use building. It consists of residential apartments, five storeys of commercial office space, and retail units on the ground floor street frontage.

The building required EPC upgrades and included an opportunity to improve the overall arrival experience. This involved a replacement metal gate facade, the refurbishment of the courtyard and reception and the creation of end-of-journey facilities within a vacated plant room. We addressed the previous lack of warmth by introducing bright red accents and stained the existing timbers, creating an inviting entrance under a new coherent brand identity.

The 15,000 sqft workspace provides a range of fitted and CAT A spaces. Flooded with natural light, the modern accommodation is ideal for any type of tenant; turning previously cold, large volumes into a blend of industrial and contemporary functionality with concrete soffits and new exposed services to maximise ceiling heights. 

The client is interested in the longevity and efficiency of the building as a long-term asset. We have modelled the embodied carbon and via extensive reuse, we have managed to meet RIBA recommendations. The project is due to be completed in June 2024.