360 Retail Experience

spacelab_ has developed a 360-degree retail experience. This immersive room, featuring an infinity digital wall and a mirror ball, serves as a dynamic backdrop for product drops, special campaigns, and events.

Flexibility was key in the design, which is why the room is arranged as an amphitheatre. This supports various purposes, including talks, product launches, or garment displays. The 360 serves as the centrepiece and destination of the design, with supporting areas leading you to it. 

Flexible "rack-ups" guide customers through the showroom, showcasing the current season's products. The racks are designed to pivot and can be stacked away to clear space when events are held. The diagonal layout naturally encourages movement through the store, while lightboxes on the reverse side of the racks offer optional backdrops for photoshoots and branding opportunities.