RKCR/Y&R 1 year on

One year on from our re-design at RKCR, our post-occupancy study has revealed positive changes in the way people are now using their workspace. RKCR wanted to increase collaboration within the agency and we found that overall interaction levels are now the highest we have found in any business we have studied at 38%. More than half of these are informal chance encounters in and around workstations or on the move. The rest are interactions taking place in the new flexible alternative meeting spaces that have been provided. This works out to be a 53% increase in the numbers of people talking to each other in spaces, away from the desk, specifically designed for this purpose.

In the words of Damon Collins (RKCR Executive Creative Director during the project):

The new environment made staff proud to work there and clients enjoy being there.

Did it help make the work better?

Who knows?

Yes, it's true that soon after the office was finished the agency won a couple of BAFTAs, its first D&AD pencils, became the most awarded agency in the country and reached the top of the new business league.

But hey, that was probably just a coincidence.